The Passaic County Teen Arts Festival (PCTAF) is a county-wide arts initiative designed to give high school students an opportunity to showcase their talents, engage with peers, and explore a range of artistic disciplines. After pausing operations for nearly a decade, the festival lacked both institutional continuity and an operational blueprint.

In 2021, I was brought on to revive the festival and lead its relaunch, rebuilding the program from the ground up, reestablishing relationships, and defining the systems required for long-term sustainability.

Scope & Leadership

• Building relationships with over a dozen high schools across Passaic County to reestablish participation and trust

• Developing strategic partnerships with vendors and local organizations to support event production and logistics

• Sourcing and coordinating teaching artists and demonstration instructors across multiple artistic disciplines

• Creating a cohesive visual identity supported by digital and print marketing materials

• Redefining operational workflows by authoring event playbooks, documentation, and procedural guidelines to support consistency and scale