The Innercity Ensemble is a dance-theater nonprofit based in Paterson, New Jersey, and has been a cultural anchor in the community since 1973, offering free dance education to local youth. While the organization established an early web presence in the 2000s, their digital platform had not evolved by modern design standards or audience expectations, resulting in a disconnected and dated online identity.

I was brought on to reimagine the Ensemble’s website and visual presence, with the goal of strengthening their digital footprint and reinforcing their role within the community.

PROJECT GOALS:

• Develop a clear visual identity that could extend beyond the website to social media, promotional materials, and community outreach

• Design an experience that would attract prospective students, communicate value to donors, and support partnerships with local schools and organizations